Born in Naperville
Tyler was born August 1 in Naperville, Illinois.
SEARCH / AI DISCOVERY / ENTITY STRATEGY
TYLERHENN
Working on the future of how people and companies become the answer.
Tyler studies how search engines, maps, AI answer systems, and emerging agents form confidence—and what makes an entity credible enough to surface, cite, and recommend.
ROLEFounder & Lead SEO Strategist
BASED INMarietta, Georgia
EDUCATIONB.S. Interactive Design, KSU
EXPERIENCE7+ years in web & SEO
01THE THROUGH LINE
DESIGN TAUGHT CLARITY.
SALES MADE IT PRACTICAL.
The work has changed.
The problem hasn’t.
Before Hennhouse, Tyler’s work moved through interactive design, manufacturing, software consulting, and door-to-door roofing sales.
Each chapter exposed a different side of the same problem: a capable person or good business can still be hard to understand, difficult to trust, or invisible at exactly the moment someone needs it.
That experience now informs a broader focus: what makes a real-world entity legible and credible to both machines and people as discovery moves beyond the traditional search box.
02ORIGIN / TIMELINE
Naperville to
Marietta—and outward.
Marietta becomes home
He moved to Marietta and grew up in Cobb County, Georgia.
Interactive Design, KSU
A B.S. in Interactive Design established the UI and UX foundation behind his work.
Hennhouse begins
Tyler founded Hennhouse in January as a design, search, and digital growth studio.
The conversation expands
The Hennhouse Podcast launched in June with practical conversations for founders and operators.
03AREAS OF EXPERTISE
THE DISCIPLINES
How machines decide what—and who—to surface.
01
Entity identity & knowledge systems
Creating a coherent, machine-readable public identity across websites, profiles, structured data, citations, and authoritative sources.
02
AI discovery & recommendation
Studying how answer engines and agents synthesize evidence, choose sources, form confidence, and recommend people or companies.
03
Local search as ground truth
Using maps, reviews, geography, and real-world business data as a proving ground for how digital systems understand entities.
04
Human trust & decision design
Connecting what machines can verify with what people need to understand, trust, and act.
04CONNECTED ENTITIES
One person.
A connected body of work.
These are the organizations, platforms, and projects directly connected to Tyler’s work.
FOUNDEDHennhouseDigital growth studio · Marietta, Georgia · January 2025HOSTSThe Hennhouse PodcastMarketing, sales, systems, AI, and sustainable business growthFOUNDEDThe Roofer FinderA nationwide directory connecting homeowners with roofing contractorsGRADUATED FROMKennesaw State UniversityB.S. Interactive Design · Class of 2020
PREVIOUSLY BUILTWillow & ThreadEarlier founder project · No longer actively operated
05OUTSIDE THE SEARCH BOX
Between cultures,
by choice.
Tyler speaks Portuguese at a near-fluent conversational level and Spanish at an upper-intermediate level. Long-form guest appearances on Au Cast Show have explored travel, Brazil, and life between cultures in Portuguese.
Outside work, the rotation includes playing pool, music, movies, soccer, and finding great food from different parts of the world.
OFFICIAL HENNHOUSE PROFILE07PANELS / INTERVIEWS / RESEARCH
OPEN TO THE RIGHT CONVERSATION